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Writing Examples

In positions I've held I have often been tasked with creating manuals or guides for the department. I have also developed style guides and used style guides prepared by other departments like marketing when working on company branded projects.

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School Improvement Network

Here is the index for the team member manual.

Content Development Team Member Manual Contents

 

1.     Overview

  1.  Welcome to the Team!                                                                                      

  2.  Department Organization Chart/Management Structure

  3.  Team Leaders Bio

  4.  What We Do in Content Development

  5.  Kina’ole - Our Commitment to Excellence

  6.  Department Positions and Job Descriptions/Responsibilities

  7.  Day-to-Day Operations

  8.  Technical Information

    1. Accessing the Department RAID

    2. Accessing the Editing or Fast RAID

    3. Clarizen Project Management Software

    4. SharePoint Data Management Software

    5. Currently Used Software

    6. SINET and Department Terms and Lingo

  9.    Where to Go With Ideas

  10. Where to Go With Problems [LE1] 

 

2.     The Standard School Improvement Network Production Cycle

2.1 Content Decision-Making Process

2.2 Pre-production

2.3 Production

2.4 Post-production

2.5 Delivery

 

 

3.     Style Guides for School Improvement Network Video Programs

3.1 General Video Style Guide [Philosophy]

3.2 General Writing Style Guide [Philosophy]​

3.4 Common Core Segments

3.5 Common Core in the Classroom

3.6 Whole Classrooms

3.7 Whole Classrooms With Commentary

3.8 Success Stories

3.9 Marketing Videos and Special Projects

3.9 Shooting for School Improvement Network

 

4.     Production Cycle Processes: Producer

4.1 Pre-production

4.1.1        Finance

4.1.2        Travel

4.1.3        Identify Production Team

4.1.4        Permissions/Release Forms

4.1.5        Filming Schedule

4.1.6        Communicating With Educators

4.1.7        Filming Guide/Outline

4.1.8        Equipment Check

4.1.9        Producer to Double Check Equipment and Divvy Up Baggage

4.1.10      Slates/Cards

4.1.11      Pre-Travel Checklist

 

 

 

4.2 Production

 

4.2.1        Equipment Prep and Travel

4.2.2        Dress Code

4.2.3        Signing In

4.2.4        Overseeing Production

4.2.5        Slates and Release Forms

4.2.6        SXS Cards

4.2.7        Prepping Students

4.2.8        B-Roll

4.2.9        Meals and Snacks

4.2.10      Producer Notes

4.2.11      Production Wrap-Up

 

4.3 Post-production

 

4.3.1        SXS Cards and Slates

4.3.2        Thank Yous

 4.3.3       Permission/Release Forms

 4.3.4       Comp Licenses

4.3.5        Forms for Use

 4.3.6       Producer Procedure Quick Guide

 

5.     Production Cycle Processes: Writers

 

5.1.1    General Video Script Workflow Process

5.1.2    How to Write a SINET Video Script [Technical]

5.1.3    CC 360 Classroom Video Scripts

5.1.4    How to Write a Guidebook

5.1.5    How to Access and Upload a Document on SharePoint

5.1.6    Educational Writing Tips

 

6.     Production Cycle Processes: Editors

6.1       The Communication Process of Post-production

6.2       Post-production Roles

6.3       Edit and Review Procedures

6.4       Editing Workflow Process

6.4.1    Pre-edit Set Up

6.4.2    Editing and Graphics

6.4.3    Promos

6.4.4    QA and Beyond

6.4.5    Final Export

6.4.6    Delivery Assets

6.4.7    Archiving and Backups

6.4.8    RAID Procedures and Naming

 

7.     Production Cycle Processes: Support

            7.1 Media Management

                        7.1.1    Card Transfer

                        7.1.2    Card Conversion

                        7.1.3    Video Compression for Transcription        

                        7.1.4    Logging Ticket Preparation

 

8.     Production Cycle Processes: Delivery/Encoding

8.1       Encoding

8.2       Uploading Process

8.3       Flush/Purge Files

8.4       Back Up

8.5       Proofing Process

8.6       Creating Descriptions for PD 360, Common Core Info Boxes

 

 

9.     Your Personal Training Schedule and Check off

9.1       Company History

9.1.1       John and Blanch Linton and Linton Productions

9.1.2       Chet and Joan Linton and The Video Journal of Education

9.1.3       Cory, Curtis, and Hollee Linton [McKay] and School Improvement Network

9.1.4       Where You Can Find Further Bits of History in This Guide[LE2] 

           

9.2       Company Leadership

            9.2.1    CEO/President

            9.2.2    Executive VP Product Development

            9.2.3    Executive VP Operations

            9.2.4    Executive VP Sales and Customer Success

 

9.3       Department Structure and Leadership

9.3.1    Who Do I Report to for Resources, Personnel, and Administrative Issues?

9.3.2    Who Do I Report to for Technical, Style, Creative, and Production Processes?

9.3.3    Annual Review

 

 

9.4       Your responsibilities training

            9.4.1    My Job Description

            9.4.2    People on My Team

            9.4.3    Roles on My Team

            9.4.4    Understanding and Using the Educator Effectiveness System [PD 360]

 

9.5       Department Training/Cross Training

            9.5.1    Training In the Content Selection Process

            9.5.2    Training on the Production Cycle

9.5.3    Training in the Pre-production Process

            9.5.4    Training in the Production Process

            9.5.5    Training in the Post-production Process

            9.5.6    Training in the Delivery and Proofing Process

            9.5.7    Concur Training [Producers and Traveling Positions]

            9.5.8    Video Segment Review

 

9.6       Completion Check List

 

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© 2025 by John Neal Crossman. All rights reserved.

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